How do we reach and service customers? And how do we get our card to be used—not just the first time but every time? In this webcast, industry expert Peter Hall discusses cardholder communication channels and the marketing life cycle from card activation through customer retention, covering leverage points, channel maximization, barriers, and success factors. This course is included in the Build an Effective Card Portfolio bundled course.
1 course, 35 minutes, 6 month unlimited access after purchase.
- Channel Management covers customer communications, channel management objectives and maximization, and how to leverage channels at all contact points.
- Marketing Lifecycle goes over the value chain, the importance of customer awareness, cardholder incentives, barriers to usage, and influencing and motivating usage, activation and usage tactics, success factors, and much more.
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems, and operations