Subprime Lending & Risk Based Pricing
Subprime lending and risk based pricing are strategies that you might consider when you serve customers that are considered ‘risky’. If you choose to service this sector, you should take into account the things that work differently from the typical credit card program, such as balancing the risk and return. This webcast covers several special techniques that you should consider adopting when serving the riskiest customer segment or considering risk based pricing. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.
1 course, 40 minutes, 6 month unlimited access after purchase.
Key topics include:
- Subprime candidates
- Subprime Benefits and challenges
- “Non-standard” strategy
- Subprime marketing
- Examples of different approaches
- Managing subprime risk
- Subprime profitability
- Risk-based pricing issues and benefits
- Performance management
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations