This webcast, led by payments industry expert Peter Hall, demonstrates that prepaid profitability is heavily dependent on the type of prepaid card that is issued. It identifies, with examples, the significantly different formulas for profitability, comparing and contrasting the balance of cost and revenue mix for one card type vs. another (i.e., gift cards compared to payroll cards). This course is included in the Card Profitability bundled course.
1 course, 35 minutes, 6-month unlimited access after purchase.
Course topics include the following:
- The Prepaid Opportunity
- The Prepaid Business Case
- Key Cost and Revenue Drivers
- The Influence of Prepaid Type
- Typical Profitable vs. Unprofitable Prepaid Behavior
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations