Pricing for Profit
This webcast, led by payments industry expert Peter Hall, explores the potential for improving profitability by changing the pricing of card products. It discusses the consumer appetite for higher prices, but also examines how product features can be meaningless if given away. The module looks at how to communicate the value of a product proposition – consumers will always pay if they sufficiently value what is offered. This course is included in the Card Profitability bundled course.
1 course, 40 minutes, 6-month unlimited access after purchase.
Course topics include the following:
- The Power of Pricing
- Actual Cost vs. Perceived Value
- What will People Pay For?
- Pricing Choices
- Communicating the Value
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations