Driving Credit Usage

Using practical examples from the front line and in depth analytics, the Driving Credit Usage webcast will outline the distinct and separate requirements for credit and debit card marketing. Learn more about leveraging card perceptions, usage and the kind of margins that are in play, and review several practical examples to generate ideas that you can take back to your organization. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 25 minutes, 6 month unlimited access after purchase.

Key topics include:

  • Credit campaign strategies
  • Credit value chain
  • Driving card usage
  • Card revenue
  • Interest income
  • Balance transfer offers
  • Interchange income
  • Lottery and sweepstakes programs
  • Cross-border programs
  • Loyalty and rewards programs
  • Profit decisioning

Who Should View

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
  • English
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