Strategies for Driving Card Portfolio Growth

Managing the growth of your card program is critical to its success.  This two-day course addresses the strategies and techniques you should consider as your card portfolio grows.  Payments expert Peter Hall from Intuition International guides you through the state of the industry, the importance of metrics, lending, pricing, and how to best manage the customer experience.  He also discusses marketing and channel management strategies, loyalty and reward programs, as well as how to get more value through partnership marketing.   This course includes plenty of group discussion as well as the sharing of success stories and best practices.  Much of this content is also available in an online course

2-day workshop, 

Day One Topics

  • Benchmarking and Performance Management
  • Co-Branding and Partnership Marketing
  • Driving Credit Usage
  • Driving Debit Usage
  • Subprime Lending
  • Risk-based Pricing

Day Two Topics

  • Re-engineering the Collateral
  • New Tactics in Card Profitability
  • Sub-segmentation
  • Managing the Customer Experience
  • Loyalty & Retention
  • State of the Industry

Who Should Attend

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Pricing Note

The price for sessions in London does not include the 20% VAT.

Course Details:

  • English

Upcoming sessions

Date Location Language Instructor
13 Jun 2018 09:00 Frankfurt, Germany English Peter Hall Enroll now
01 Aug 2018 09:00 London, United Kingdom English Peter Hall Enroll now
22 Aug 2018 09:00 Johannesburg, South Africa English Peter Hall Enroll now