Strategies for Driving Card Portfolio Growth
NEW CONTENT! Which strategies and techniques do you use to manage the growth of your card portfolio? In this two-day course, Peter Hall provides an updated look at the economic indicators and performance metrics you should consider. He also shares new insights on loyalty programs including a focus on travel reward cards. He also added more market examples, a greater focus on digital, as well as how customer service is changing. This course will also guide you on how to approach targeted lending, the application of variable pricing, and managing the customer experience. It also addresses marketing and channel management strategies, reward programs, and how to get more value through partnership marketing. If you are interested in the latest trends in the payments industry including fin-tech and start-up players, Peter also added new content on these topics.
Day One Topics
- Benchmarking and Performance Management
- Co-Branding and Partnership Marketing
- Driving Credit Usage
- Driving Debit Usage
- Subprime Lending
- Risk-based Pricing
Day Two Topics
- Re-engineering the Collateral
- New Tactics in Card Profitability
- Managing the Customer Experience
- Loyalty & Retention
- State of the Industry
Who Should Attend
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations
The price for sessions in London does not include the 20%
Consider taking this course in the same week as Build an Effective Card Portfolio.
There are currently no sessions planned.