Strategies for Driving Card Portfolio Growth

NEW CONTENT!  Which strategies and techniques do you use to manage the growth of your card portfolio? In this two-day course, Peter Hall provides an updated look at the economic indicators and performance metrics you should consider. He also shares new insights on loyalty programs including a focus on travel reward cards.  He also added more market examples, a greater focus on digital, as well as how customer service is changing.  This course will also guide you on how to approach targeted lending, the application of variable pricing, and managing the customer experience. It also addresses marketing and channel management strategies, reward programs, and how to get more value through partnership marketing. If you are interested in the latest trends in the payments industry including fin-tech and start-up players, Peter also added new content on these topics. 

2-day workshop 

Day One Topics

  • Benchmarking and Performance Management
  • Co-Branding and Partnership Marketing
  • Driving Credit Usage
  • Driving Debit Usage
  • Subprime Lending
  • Risk-based Pricing

Day Two Topics

  • Re-engineering the Collateral
  • New Tactics in Card Profitability
  • Sub-segmentation
  • Managing the Customer Experience
  • Loyalty & Retention
  • State of the Industry

Who Should Attend

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Pricing Note

The price for sessions in London does not include the 20% VAT.

Related Course

Consider taking this course in the same week as Build an Effective Card Portfolio.

Course Details:

Course Value: Login to view
  • English

Upcoming sessions

There are currently no sessions planned.