Strategies for Driving Card Portfolio Growth
Managing the growth of your card program is critical to its success. This two-day course addresses the strategies and techniques you should consider as your card portfolio grows. Payments expert Peter Hall from Intuition International guides you through the state of the industry, the importance of metrics, lending, pricing, and how to best manage the customer experience. He also discusses marketing and channel management strategies, loyalty and reward programs, as well as how to get more value through partnership marketing. This course includes plenty of group discussion as well as the sharing of success stories and best practices. Much of this content is also available in an online course.
Note: This course was formerly Card Program Management – Level 2.
Day One Topics
- Benchmarking and Performance Management
- Co-Branding and Partnership Marketing
- Driving Credit Usage
- Driving Debit Usage
- Subprime Lending
- Risk-based Pricing
Day Two Topics
- Re-engineering the Collateral
- New Tactics in Card Profitability
- Managing the Customer Experience
- Loyalty & Retention
- State of the Industry
Who Should Attend
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations
Note: If you are interested in hands-on experience with bankcard programs, consider enrolling in the Visa Global Challenge or the International Bankcard Management School, where you will get a chance to manage a card portfolio in a fictitious five-year market while receiving guidance from industry experts.
Price does not include VAT (applicable to sessions held in London)
|08 Mar 2018 09:00||Johannesburg, South Africa||English||Peter Hall||Enroll now|