Digitizing the Cardholder Experience
Learn how to create a digital payment center for your cardholders. This online course highlights the steps that issuers can use to build an integrated cardholder experience that drives instant card issuance, consumer activation, and usage to a consumer in less than one day.
1 course, 20 minutes, 6 month unlimited access after purchase
- The Connected Card Vison starts out with a description of the multiple touch points that customers currently experience in order to communicate with their issuers and receive the products and services they seek. It then compares this reality to the Connected Card “holistic” experience where customers can go to one place to address all payment needs.
- The Connected Card User Experience walk through the Connected Card experience from a user perspective and how it works when an issuer uses a Web application, when a card is activated via Interactive Voice Response (or IVR), and when an issuer Mobile App is involved.
- Marketing and Education describes how today’s consumer digital payment wants and needs can be met and communicated through a well-planned issuer marketing and education effort that will drive awareness, education and enrollment into digital payment options.
Who Should View
Issuer staff who are responsible for marketing and product strategy.