Understand the importance of having a merchant retention strategy. This 15 minute online course explains how to measure retention performance by using Key Performance Indicators or KPI’s, and the critical role merchant communication and support plays in retaining merchants. This course is included in the Acquirer Business Fundamentals bundled course.
1 course, 15 minutes total, 6 month unlimited access after purchase
- Retention strategy identifies which merchants to include and the tactics and processes that create merchant loyalty.
- Key Performance Indicators (KPIs) explains what they are and how to use them to measure retention performance.
- Communication and support stresses the importance of communicating regularly with merchants both formally and informally. It also addresses conducting ongoing training, establishing a help desk and creating a process to resolve more difficult issues.
Who Should View
- Acquirers both new and experienced
- Issuers who want to know about merchant retention strategies