Partnership Marketing: Co-Branding & Affinity Programs

How can your business benefit from working together with another organization and what makes it successful? In the Partnership Marketing webcast you will learn about partnership marketing and co-branding, as well as affinity programs which often have a charitable dimension. It can be much more than brands coming together. Explore how leveraging the strengths of both sides allows you to achieve what you could never do on your own. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 35 minutes, 6 month unlimited access after purchase.

Key topics include:

  • Co-branding and affinity programs
  • Partnership marketing
    • Strategic considerations
    • Key benefits
  • Affinity programs
    • Strategic considerations
    • Key benefits
  • Program performance expectations
  • Issuer profitability
  • Test cases

Who Should View

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
  • English
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