Cards & Consumer Banking
Build a profitable payment card program. This webcast, led by payments industry expert Peter Hall, discusses how banks can use dynamic payment mechanisms to develop and keep customer relations, and build profitability. This course is included in the Build an Effective Card Portfolio bundled course.
1 course, 30 minutes, 6 month unlimited access after purchase.
Course topics include the following:
- Linking Payment Cards to Other Products emphasizes the importance of reacting to variable consumer behavior. It also explains how consumer needs can be satisfied by linking payment cards to a wide spectrum of consumer banking products.
- From a Bank Strategy Position describes how banks can satisfy basic consumer needs with payment cards from both a bank strategy perspective and through focused product positioning.
- Debit Opportunities examines what the debit card can do to make the consumer relationship more valuable.
- Realizing Credit Potential identifies the key influences on a credit strategy. A risk and return business model is also provided.
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations