Sub-segmentation

In most markets, evaluating the value of the customer based on their behaviour is the most effective way to determine what portfolio segments should be treated differently. The Sub-segmentation webcast will focus on strategies to consider when you drill down to greater levels of details within your card portfolio to identify segments, and suggest several approaches for each unique group of customers. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 30 minutes, 6 month unlimited access after purchase.

Key topics include:

In most markets, evaluating the value of the customer based on their behaviour is the most effective way to determine what portfolio segments should be treated differently. The Sub-segmentation webcast will focus on strategies to consider when you drill down to greater levels of details within your card portfolio to identify segments, and suggest several approaches for each unique group of customers.

  • What is segmentation
  • Demographics
  • Gender-based
  • Card usage
  • Product opportunities

Who Should View

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
Language
  • English
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