Driving Debit Usage

Debit usage typically starts small, is cash-dominated, but evolves over time. This webcast will review debit card usage tactics that help you move through the natural evolution way from the cash-only experince. Discover new ways to move from low use, to occasion use, to habitual, and ultimately to the preferred card. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 35 minutes, 6 month unlimited access after purchase.

Key topics include:

  • Consumers and debit
  • Debit positioning
  • Competition and market maturity approach
  • Payment behaviour analysis
  • How to increase spend
  • Debit product choices
  • Packaging
  • Segmentation
  • Consumer insights
  • POS usage
  • Communications planning
  • Consumer trends
  • Execution fulfilment and measurement
  • Behaviour analysis
  • Sample action plan

Who Should View

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
  • English
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