Re-Engineering the Collateral

Developing clear and concise marketing materials can be fundamental to managing a successful card portfolio. Whether you communicate benefits or incorporate the functions, honing in on your key message can significantly improve effectiveness.  In this webcast you will enjoy several examples that outline unique perspectives to help you determine which collateral approach is right for your objectives. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 35 minutes, 6 month unlimited access after purchase.

Key topics include:

  • Challenges in rewriting collateral
  • Principles for collateral
  • Example strategies
  • Collateral in the new channels

 Who Should View 

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
  • English
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