Are you involved or responsible for implementing a new Visa card program in your organization?  This 5-day course will give you a complete picture of what it takes to run an efficient and profitable card business.  If this is your first time launching and issuing cards, this course will give you the details you need, including information on how to maximize revenue, minimize risk, and how to best work with Visa.  We will also cover the important timelines, obligations, and fees you will need to consider. The case studies and group discussions also give you a chance to share ideas and best practices.

5 day workshop.

Day One: Launch Aspects

• Fundamentals of Debit and Credit

• How Cards Fit With Retail Banking

• Transaction Cycle

• Revenues and Costs in the Cycle

• Key Risks

• Critical Steps to Launch

• Organizational Structure

Day Two: Marketing

• Visa Card Products

• Product Development

• Card Marketing Channels

• Role of Branches

• Promoting Cards

• Acquiring Versus Issuing

• Processing

Day Three: Authorization

• Access VisaNet

• Manage Risk Through Authorization

• Manage Fraud Risk

Day Four: Financial Management

• Clear Transactions and Enable Settlement

• Visa Settlement System Reports, Reconciliation

• Managing Disputes

• Project Implementation

Day Five: Technology, Fees and Card Design

• VSDC Transaction Processing

• Verified by Visa

• Visa Fees and Online Member Invoice/ Online Invoice Presentment

• Gain Card Design Approval

Who Should Attend

• Card center/operational managers or someone of an equivalent position

• Staff involved in the technical implementation of a card program

NOTE:  If your organization resides in Central and Eastern Europe, Middle East, and Africa (CEMEA) region, you should attend this course if you use a third party processor, or are:

• Principal and Associate Members (including new clients holding a restricted license)

• Foreign branch or plus license members

• Existing Visa clients upgrading from Associate to Principal Membership