The Changing Payments Landscape
Are you digital native, a digital immigrant, or even a digital dinosaur? What we consider normal has evolved, and there is some relevance in that for the payments industry. In our webcast about the changing landscape, we’ll talk about what’s happening, the players involved, and the use of both mobile and social media. This course is included in the Build an Effective Card Portfolio bundled course.
1 course, 20 minutes, 6 month unlimited access after purchase.
- Understanding the nature of the digital space goes over the pace of change with rapid penetration, interconnection, new players, blurring borders.
- Consumers have more choice and more control discusses the mixing and matching of apps; use of multiple devices; and the importance of brand visibility and simplicity of the checkout experience in in-app payments.
- The future is also social goes into detail about social media. It also asks the question, “where are you in the customer conversation?” and imparts valuable information about participating in the space and engaging customers.
Who Should View
Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems, and operations