Visa Debit Product Manager Certification Program

This course offers a comprehensive review of key industry best practices that make up a successful Debit Program. Covering all aspects of the Product Managers role in building an effective Debit program strategy, this course is a must for both new and established Product Managers who are looking to strengthen and expand their Debit Portfolio.

Key Topics

  • How Visa Debit can support your retail banking strategy
  • How to develop a successful Debit portfolio
  • Understanding the payment needs and expectations of different customer segments
  • How to match the right Debit product to each customer segment
  • Setting Debit portfolio objectives and measuring performance over time
  • Understanding the different Debit lifecycle phases
  • Marketing and communication strategies for each lifecycle phase
  • The Best Practices and Tools used by Leading Debit Issuers

Who Should View

  • Existing Debit Product Managers who want to improve performance
  • New Debit Product Managers looking for comprehensive overview of effective Debit management

Course Details:

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  • English
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