Build an Effective Card Portfolio - Summary
As you look at building a profitable card portfolio, it is important to understand why you are in the payments business and what you can do to succeed. This course summarizes the key drivers for success. Peter reviews consumer behavior, leveraging information, and working to build a profitable client base. This course is included in the Build an Effective Card Portfolio bundled course.
1-course, 20 minutes, 6 month unlimited access after purchase.
Changing Consumer Behavior discusses how choices influence customer behavior.
Leverage Information explains the how to use the information at hand in order to understand your customer better.
Card Lifecycle discusses the reality of today’s market and demonstrates the tactics that you can use to gain new customers and make your card their first option.
Lifetime of Profitability discusses how spending habits change as they reach new milestones and what you can do to keep profitable clients and identify those who are not.
Drivers of Success reviews key points on how your institution can be more successful in the card market
Who Should View
Middle and senior management personnel involved in strategy and business planning,
marketing, risk management, systems and operations