Loyalty & Retention

It is generally true that cardholders who stay long are more profitable. But what is it that makes them stay? Examine the nature of loyalty and how it evolves in the Loyalty and Retention webcast. We will explore the initial proposition, reward offers including points, frequent flier miles, cash back or experiential elements and how you can best move between them. We will also take a look at products and the effect that has on your customer relationships. This course is included in the Strategies for Driving Card Portfolio Growth bundled course.

1 course, 35 minutes, 6 month unlimited access after purchase.

Key topics include:

  • Cardholder options
  • Self-selection option
  • Rewards
    • Cash back
    • Points
    • Airline miles
    • Coalition programs
  • Funding loyalty
  • Cardholder retention
  • Creating customer loyalty
  • Checklist for a successful loyalty program

Who Should View

Middle and senior management personnel involved in strategy and business planning, marketing, risk management, systems and operations

Course Details:

Course Value: Login to view
  • English
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